In a highly competitive environment, often saturated market, customer acquisition is a critical source of profitability.

Customer acquisition today is much more than tele-sales pushing information to prospects.

Customer acquisition is about:

• Gathering customer intelligence;
• Having the right information at the right moment;
• Using permission-based marketing to resolve issues.

With our multi channel approach, we can:

• provide fully integrated and comprehensive marketing research;
• Identify your most promising target markets;
• Creating a winning customer profile.

We coordinate lead generation and sales through:

• phone;
• web;
• mail.

Response Marketing customer acquisition programs helps you to:

• identify the best marketing opportunities;
• develop the necessary tools;
• generate sales.

The outsourcing of your sales department allows you to focus on your core area of competency and decrease your in-house sales costs.

• Our team organizes direct-mail campaigns that boost your corporate image and increase brand recognition. We design these in accordance with your corporate image be it your website, brochures or email templates.
• Response Marketing manages customers acquisition telemarketing campaigns as a follow-up to direct mail, or on its own, thereby closing the sale;
• Our e-commerce experts allow you to gain online market share, through website creation, optimization and email campaigns.

Response-Marketing customer acquisition methodology manages all the key touch points of the customer life-cycle, maximizing customer retention and on-going revenue. By using the right mix of in-person, print, web, email and mass media techniques, we focus on maximizing the customer experience in each of these life-cycle phases:

Customer Acquisition

• Profiling, segmentation, analysis;
• Customer identification;
• Direct marketing;
• Outbound and inbound services;
• Lead management.

Customer Service

• Customer care;
• Tech support;
• Collections;
• Back-office;
• Customer analysis;
• Predictive service;
• Self-service.

Customer Evolution

• Ongoing analysis;
• Cross-sell, Up-sell;
• Direct marketing;
• Outbound/inbound marketing;

Customer Loyalty

• Churn reduction;
• Retention factor identification;
• Proactive save programs;
• Personalized service.

Our customer acquisition programs offer greater flexibility and increased revenue opportunities at every stage of the process.

A great deal of our success is due to our people and innovative processes. We have experts who study key elements of your product or service, thoroughly analyze your customer base and develop the most effective solution for acquiring new customers.