Data management is the key to any Customer Relationship Management (CRM) initiative.

Response Marketing data management solutions help you to extract data from across your organization – transactional, financial, product-related, call center, web site, third-party lists, etc. - and combine them into a data warehouse for sophisticated analysis.

Our Data management experts combine their knowledge to manage your entire client’s database.

• Warehousing;
• Data hygiene;
• List enhancement;
• Merge and purge.

The combination of our leading technology and out IT expertise permits us to:

• Collect market data;
• Manage your client database;
• Analyze consumer behavior;
• Follow-up with clients;
• Produce regular analytical reports.

Our data management starts by collecting decisive business intelligence, leveraging organization-wide information and differentiating and enhancing key consumer data. Then we carefully synchronize strategies to develop and deploy high impact campaigns to generate trials, acquisitions, retention and loyalty with unprecedented accuracy and success.

Data management and marketing go hand-in-hand.
Our IT team works with you to:

• Identify existing database structures;
• Aggregate and analyze information;
• And develop applications to deliver practical solutions.

We host the solutions in-house or integrate into your IT infrastructure to bridge gaps between strategy, execution and results.

Our data management practice is based the process of Closed-Loop Marketing which employs critical data insights to fuel marketing activity and generate measurable, monetary results. This unique methodology enables us to maximize consumer activity and ensure a link among behavioral trends, strategic goals and tactical execution.

• Identify: Pinpoint organizational objectives, data sources and business strategy;
• Integrate: Leverage existing cross-channel data sources and develop targeted database solutions;
• Differentiate: Use business intelligence to analyze, mine, segment and develop customer strategies;
• Execute: Create customized, multi-channel creative campaigns to develop relevant action-based relationships;
• Measure: Quantify results against key performance indicators (KPIs) to re-align strategies based on customer behavior.