Customer Relationship Management (CRM) challenges in the Financial Services Industry

• Moving from a product-centric to a client-centric orientation;
• Moving toward relationship-based client service, value assessment, and product marketing;
• Integration of financial planning as a core competency and relationship service;
• Moving toward a consolidated informational desktop for both retail and institutional markets;
• Moving to relationship value-based service pricing;
• Enhancing multi-channel service and client value-based segmentation.

In the highly competitive financial services market, Response Marketing services takes a best practice approach to handling your customers:

• Securely;
• Efficiently;
• Effectively.

We carefully screen our partner contact centers to find representatives with strong communication skills and a keen eye for details. Each representative is fully screened for both criminal records and acceptable credit.

We protect your data with dual firewalls, continuously updated anti-virus software and router-to-router encryption over a virtual private network.

Our fully redundant infrastructure ensures that your applications and data will be fully available at all times.

Response-Marketing's range of services specific to the Financial Services industry includes:

• Mortgage;
• Lead Generation and Qualification;
• Loan Application Processing;
• Payment Processing;
• Balance Transfer and Consolidation;
• Customer service / FAQs;
• Account Information;
• Cross-selling and Up-selling Services;
• Credit Card Services.