Multi-Channel Marketing

Multi-channel marketing provides businesses with more opportunities to interact with their customers.

Each channel helps to promote the others. Web site and phone-in mail orders collect information about the customer which a retail sale may not, making it possible to develop mailing lists for future promotions and branding campaigns through:

Multi-channel shoppers spend more and leave activity trails more frequently as integrated, customer-centric marketing strategies continue to produce solid returns for companies.

Multi-channel shoppers spent on-average 39% more than single-channel buyers, and more than half of the multi-channel buyers input catalog and e-mail promotional codes when shopping online.

Clearly, multi-channels marketing tactics offer a great opportunity to boost sales, reduce costs, enhance branding, and encourage customer loyalty.

Multi-channel marketing strategies have five objectives:

To acquire new customers both directly and through referrals;
To increase retention rate, such as the number of customers that return next week, nwxt month or next year;
To increase the number of visits, orders or sales per week, month or year;
To increase the average order size, i.e. get people to buy higher priced items, more of them, or through cross selling, to buy additional products;
To reduce the administrative costs of handling customer purchases; the web usually being considerably cheaper than phone or mail.

Multi-channel marketing expertise.
At Response Marketing we offer you customized and comprehensive multi-channel marketing solutions, tailored precisely to your needs.

Multi-channel marketing strategy.
Our team will spend time understanding your culture, goals and objectives and, in collaboration with you, create a comprehensive plan, combining three effective, though different channels of communication: phone, web and direct mail.

Multi-channel marketing sales and branding.
Our creative team will design direct mail collateral to support your sales efforts and build brand recognition.

Multi-channel marketing IT technology.
Our e-commerce professionals will provide you with up-to-date online solutions such as web site creation, email marketing and instant messaging.

Multi-channel marketing IT experts.
IT experts will manage your customer database allowing you to profile and segment your clientele.

The combination of our direct marketing expertise and our technical capabilities allows us to create solutions which both bring significant value to your business and decrease your internal costs.